A Collaborative Channel Commerce strategy benefits everyone in the channel from the brand, through distribution and retailing, to the end consumer.
For the Brand
– Offer entire product catalog regardless of partner stock levels
– A direct connection with end users for product research
– Up-sell and cross-sell brand products
– Provide product education and knowledge directly
– Manage warranty and repairs
– Have greater insights into geo-demographics, trend and cycle
– Quickly bring new products to market
– Test new products before full roll-out
– Reduce customer defection
– Dramatically reduce special order costs
– Build brand loyalty
For Distribution Partners
– Offer entire product catalog regardless of stock levels
– A direct connection with end users for product research
– Up-sell and cross-sell branded products without carrying entire inventory
– Decrease order-taking time and increase selling and customer service
– Dramatically reduce special order costs
– Reduce loss, theft, damage, insurance and handling costs
– Meet consumer demands without the need for infrastructure
For Consumers
– Have all the benefits of working with a local trusted partner
– Shop from brand with confidence in product authenticity
– Access the brand€™s entire product catalog
– Shop 24/7/365
– Have product shipped to brand partner or direct to consumer
– Benefit from direct brand relationship for knowledge and support