A Collaborative Channel Commerce strategy benefits everyone in the channel from the brand, through distribution and retailing, to the end consumer.

For the Brand

  – Offer entire product catalog regardless of partner stock levels
  – A direct connection with end users for product research
  – Up-sell and cross-sell brand products
  – Provide product education and knowledge directly
  – Manage warranty and repairs
  – Have greater insights into geo-demographics, trend and cycle
  – Quickly bring new products to market
  – Test new products before full roll-out
  – Reduce customer defection
  – Dramatically reduce special order costs
  – Build brand loyalty

For Distribution Partners

  – Offer entire product catalog regardless of stock levels
  – A direct connection with end users for product research
  – Up-sell and cross-sell branded products without carrying entire inventory
  – Decrease order-taking time and increase selling and customer service
  – Dramatically reduce special order costs
  – Reduce loss, theft, damage, insurance and handling costs
  – Meet consumer demands without the need for infrastructure

For Consumers

  – Have all the benefits of working with a local trusted partner
  – Shop from brand with confidence in product authenticity
  – Access the brand€™s entire product catalog
  – Shop 24/7/365
  – Have product shipped to brand partner or direct to consumer
  – Benefit from direct brand relationship for knowledge and support